Showing posts with label sjsu. Show all posts
Showing posts with label sjsu. Show all posts

Monday, March 26, 2007

Jokes, the Cover and Titles

Professor Fosdick proposed jokes as each meeting's icebreaker. Then he places a small black box containing a few rocks, which connects to a rubber-hose pump. "It's relaxing," said Fosdick. A few teammates stretch out their necks to get a closer view of this therapeutic contraption.

He squeezes the pump and water jets from its center with a velocity that made all of us jump back. We nervously laugh pondering if he was serious.

Britney [circulation manager]: "It sounds like a wet fart." We genuinely laugh.

The cover art is complete, and its final touches are being implemented. One word can sum up the cover: phenomenal. Access has been in circa since 1986 and there is not one cover that will come close to this upcoming issue. The art team is exceptionally talented, and the art will far exceed any reader's expectations.

The titles and decks are currently being concocted by Britney and Ryan [coordinator of cover, TOC (table of contents), masthead, titles, decks and captions]. Decks are subtitles that add insight of the article's angle or subject.

A joke from professor Fodick:

Fosdick: "Have you heard of up dog?"

Lesger: "No. Is that a new software?"

Fosdick: "You're supposed to say 'What's up dog?' You know, what's up, dawg? Get it?"

Lesger: "Oh."

I still think professor Fosdick's fountain looked like a manually powered bidet.

Lesger
[online editor]

Thursday, March 15, 2007

A Gold Star for Everyone Except...


Gold star: definition: A metaphorical term of endearment for praising a teammate's accomplishment(s).

Gold stars are thrown at teammates like ninja stars in Dwight Bental Hall.

The Access team has an abundance of stars being projected toward the next teammate---and---it has become the reoccurring theme during meetings.


Updates: The features and front-of-book articles have rolled in---the deadlines have been met. We must thank our two femme fatale leaders---Evie [editor in chief] and Kaitlyn [managing editor]---for their proactive involvement and for cracking the whip oh, so gently. Look, no lacerations!

I won't forget to mention [features editor] Heather's perseverance during her midnight surveillance of the anticipated e-mail influx from the editors. She checks her e-mail on her brand-new, state of the art, megabook, super-charged Mac. The notebook's white light mesmerizes all of us during meetings. Luckily, we won't get zapped like other white lights that lure its prey.

Nicole [FOB editor] has done a stellar job collecting all the short front-of-book pieces. These works are usually on a lighter subject with a concise superficiality that spark an interest in the reader. Found in the beginning of the book, tending to be less than 400 words, FOBs are a quick, fun read.


Lesley [assistant photo editor], this gold star is beamed at you; unfortunately, I can't throw your favorite Fosters Freeze treat your way on the Web. She's not only a journalism major, she's also a competitve swimmer and active athlete on SJSU's team.


Oh, so who is the ostracized that won't receive the much-wanted gold star? Well, the reader that doesn't read the blogs.


-Lesger
[Online Editor]

Sunday, February 18, 2007

The First Blog

Hi, Everyone.

Well, for a formal introduction, my name is Lesger and this semester I'm the online editor for Access.

Access is San Jose State's campus-wide magazine. It's the magazine production class, Journalism 155 from the School of Mass Communications and Journalism. This class brings together photojournalists, designers, writers, public relations students, advertising majors and, well, anyone who is interested in publishing a magazine to add to their portfolio. Not to mention, Access has won awards for excellence and innovation in nationwide competitions.

This 2007 spring semester, the head honcho(ette) is Evie Smith. As editor in chief, she brings previous experience as the editor in chief from her Redding, Calif. junior college newspaper. No, she's not going to be the Miranda Priestly ("Devil Wears Prada") on campus; she's got ideas to take the magazine to a new level without the demands and sarcasim. Whew!

Her main concern is revamping the Access Web site with my help and the online staff. The online team consists of five members: Cody, Ian, Rita, Osvaldo and me. They all have different talents that will help mold the site into something worthwhile. The last time the site was updated was spring 2003 so we have some serious work to do.

Evie's right-hand (wo)man is Kaitlyn Osborn-Brown. She's the managing editor and quite involved in the development of the magazine and the deadlines. A true multitasker, Kaitlyn oversees all the department heads and their workloads. She don't play. Not a minuscule detail is overlooked yet she still manages to bring, um, crunchy sugar cookies for Valetine's Day. Good thing no one wears dentures. Thanks, Kaitlyn!

Right now, the magazine is on point with its deadlines: The query letters have been read, the stories assigned writers and editors, and, the outlines and sources submitted. (A query letter is a formal way of saying: "This is my idea for an article, do you like it?")

Though I can't disclose the articles' topics, I do know these pieces will have the readers' attention and subjects not mentioned in previous issues.

The art department is currently brainstorming the new logo and the cohesiveness of the magazine's layout. Headed by Yvonne Pringue, former designer for SJSU's newspaper, the entire team is excited about working with someone with so much imagination and drive.

This blog will detail the growth of the magazine, and my other online teammates will write their own blogs to give their perspective on the book (magazine lingo for "magazine") and anything they'd like to add.

In all, the success of the magazine rides on talented individuals and I know they will execute their vision effectively, and, have a little fun, too.

Bests,
Lesger