Monday, March 26, 2007

Jokes, the Cover and Titles

Professor Fosdick proposed jokes as each meeting's icebreaker. Then he places a small black box containing a few rocks, which connects to a rubber-hose pump. "It's relaxing," said Fosdick. A few teammates stretch out their necks to get a closer view of this therapeutic contraption.

He squeezes the pump and water jets from its center with a velocity that made all of us jump back. We nervously laugh pondering if he was serious.

Britney [circulation manager]: "It sounds like a wet fart." We genuinely laugh.

The cover art is complete, and its final touches are being implemented. One word can sum up the cover: phenomenal. Access has been in circa since 1986 and there is not one cover that will come close to this upcoming issue. The art team is exceptionally talented, and the art will far exceed any reader's expectations.

The titles and decks are currently being concocted by Britney and Ryan [coordinator of cover, TOC (table of contents), masthead, titles, decks and captions]. Decks are subtitles that add insight of the article's angle or subject.

A joke from professor Fodick:

Fosdick: "Have you heard of up dog?"

Lesger: "No. Is that a new software?"

Fosdick: "You're supposed to say 'What's up dog?' You know, what's up, dawg? Get it?"

Lesger: "Oh."

I still think professor Fosdick's fountain looked like a manually powered bidet.

Lesger
[online editor]

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